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The Digital Capital Leaders Series · Book 10
Michael Jackson: The Business of Becoming a Global Icon
How Michael Jackson Used Music, Performance, Branding and Intellectual Property to Build an Entertainment Empire
How Michael Jackson used music, performance, branding, and intellectual property to build an entertainment empire. This title studies the business mechanics behind a global icon.
This title is currently available on Google Play and Google Books. It will be added to Amazon when it releases there.
Available on
Not yet on Amazon. Available now on Google Play and Google Books.
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