The Digital Capital Leaders Series · Book 6

Inside Brian Armstrong’s Coinbase

An Independent Analysis of the Everything Exchange, Crypto Custody, and the Market Cycles Ahead

Buy a bitcoin ETF at your brokerage, and the coins behind your shares very likely sit in one company’s vaults. That company holds about 84.5 percent of the bitcoin inside U.S. spot bitcoin ETFs. A former Airbnb engineer named Brian Armstrong built it as a simple, safe place to buy bitcoin.

This book takes you inside each business line with the numbers on the page: trading, custody, stablecoins, staking, subscriptions, derivatives, and Base. Inside: the regulatory fight with the SEC, four bitcoin cycles in the data, twenty questions to ask any exchange, a Personal Security Playbook, and the Four Year Accumulation Calendar.